The developers aspire to be ranked among the company’s top coders, virtually guaranteeing quality in the winning end products. Now, however, as knowledge work expands and technology advances, we’ve entered an era of hyperspecialization: Work previously done by one person is divided into more-specialized pieces done by multiple people, achieving improvements in quality, speed, and cost.įor example, the start-up software firm TopCoder chops its clients’ IT projects into bite-size chunks and offers them to its worldwide community of developers in the form of competitive challenges. Since 1776, when Adam Smith described how the division of labor could spur economic progress, work has increasingly been broken into ever smaller tasks performed by ever more specialized workers.
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